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Creative Peripherals & Distributions – SME IPO – Details & Review, Price, Listing


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Creative Peripherals & Distributions Limited is Market entry and PAN-India distribution specialist with more than 175 employees and 5000 channel partners.

Founded in 1992 by three people, Creative Peripherals Distributions Ltd., today employee more than 175+ people and is a market entry and PAN-India distribution specialist. In all these years, Creative Peripherals has partnered with a number of renowned Brands specializing in IT, Lifestyle, Imaging, and Telecom products.

Issue Details of Creative Peripherals SME IPO

  • Issue Open :  29th March to 3rd April 2017
  • Issue Price / Floor Price : Rs 71-75 per share
  • Issue Size: Rs 12.78 – 13.5 crores (1,800,000 Equity Shares)
  • Application per share :  Rs 75
  • Minimum No of shares bid:  1600 shares / Rs 120,000
  • Maximum Retail investment – 1600 shares
  • Book Running Lead Managers : Pantomath Capital Advisors Pvt Ltd
  • Registrar –Bigshare Services Pvt
  • Listing: NSE SME


Ongoing SME IPO – Read reviews

SME IPOs Opening Date Last Date Price
ASL Industries 31-Mar-2017 7th April 2017 35
Dev Information Technology  31-Mar-2017 6th April 2017 42
MK Proteins  31-Mar-2017 7th April 2017 70
Escorp Asset Management  31-Mar-2017 6th April 2017 15
Focus Lighting  30-Mar-2017 5th April 2017 45
Creative Peripherals 29-Mar-2017 3rd April 2017 21-75


About the Company

Creative Peripherals & Distribution Ltd (CPDL) is is engaged in providing distribution services of both volume business and value business products. It has partnered with a number of renowned brands for distribution in the country specialising in IT, Lifestyle, Imaging and telecom products. CPDL is a broad based distribution model which is based on multiple products and multiple brand strategy. The focus is to capture a considerable market share in each of the product categories that will help in its offerings to channel partners and also spread its market risks arising out of fluctuations in the market share of various brands besides helping it to achieve economies of scale.

Some clients are: Rapoo Technologies Limited, Lino Manfrotto + Co S.p.a, Transcend Information Inc, ViewSonic International Corporation, Olympus Corporation, Belkin Inc, Zioncom (Hong Kong) Technology Limited, Apple India Private Limited, Sennheiser Electronics India Private Limited, Gopro Cooperatief U.A, TPV Technology India Private Limited, Printronix, SIEPL India Electronics Private Limited, Vintron Infronatics Limited and Samsung India Electronics Private Limited.

The company operates in the indirect sales model and it plays the role of supply chain consolidator between several IT manufacturers and many IT channel partners. It operates with a dealer network of around 6,000 dealers. It acts on a principal to principal basis, purchasing in bulk from the vendors and further down selling them to resellers/sub-distributors/ system integrators and retailers. It purchases from vendors and sells only to channel partners who are typically corporate resellers, retailers and systems integrators.

List of competitors  Redington (India) Limited  Compuage Infocom Limited


FY 13 (in crores) FY 14 (in crores) FY 15 (in crores) FY 16 (in crores) FY 17 (6months)(in crores)
Turnover 126.61 140.15 184.62 198.79 91.02
Profit 0.90 1.59 0.76 0.67 0.46

If we annualize latest earnings and attribute it to fully diluted equity post issue then asking price is at a P/E of around 46 plus and P/BV of 5 plus. Thus it is aggressively priced against peers trading at around 23 P/E as per prospectus details.

Summary Although the turnover is increasing, the profits are declining. The IPO price is also aggresive.

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